Tools used: Adobe Photoshop, Figma
I lead the brand redesign for Skooli - an online tutoring platform offering one-to-one tutoring to students at an affordable cost. The Skooli team needed updated brand guidelines covering B2B and B2C brand assets. After extensive market research and internal workshops, I created a 65-page brand manual for the team at Skooli to streamline all marketing and visual communications. I extended the existing brand logo, color palette, and typography to include a range of use cases to encourage consistency in any brand efforts and increase brand recall.
Category: Branding, Design System, Marketing Materials
Skooli Brand Manual
The comprehensive brand manual for Skooli included detailed usage guidelines across digital, print, and mobile platforms.
Logo, Typography, and Brand Imagery
The logo, typography, and photography guidelines in Skooli's brand manual incorporated WCAG (Web Content Accessibility Guidelines) and accessibility standards.