I lead the brand redesign for Skooli - an online tutoring platform offering one-to-one tutoring to students at an affordable cost. The Skooli team needed updated brand guidelines covering B2B and B2C brand assets. After extensive market research and internal workshops, I created a 65-page brand manual for the team at Skooli to streamline all marketing and visual communications. I extended the existing brand logo, color palette, and typography to include a range of use cases to encourage consistency in any brand efforts and increase brand recall.