SKOOLI CONFERENCE BRANDING
Tools used: Adobe Photoshop, Adobe Illustrator, Adobe XD, Canva
I designed print and display-ready conference collateral such as landing pages, business cards, pull-up banners, and brochures for the AASA (The School Superintendents Association) and ESEA (Elementary and Secondary Education Act) conferences for Skooli. My asset designs created awareness of Skooli as a cost-effective tutoring solution for B2B audiences in the US and drove increased footfall at their conference booth.
Category: Event Branding, Print, Web Design
Conference Landing Page
The ESEA event's Unbounce landing page served as a means to collect information from Skooli's B2B audience.
The pull-up banners highlighted Skooli’s main value proposition: unlimited one-to-one online tutoring. They work equally well as standalone banners and are complementary as a pair.
Trifold Brochures and Table Top Banners
Print collateral such as brochures and banners communicated Skooli's benefits to potential customers at-a-glance.
The print ad published before the conference date raised awareness about Skooli's product offering and asked readers to stop by the conference booth.
The one-pager summarized the information covered in the trifold brochure, and the Skooli sales team distributed copies at the conferences.
Paid ads with the CTA to stop by Skooli’s conference booth created awareness about Skooli on Instagram and Twitter before the event dates.