RIGHT NOW REFRESH CAMPAIGN
Tools used: Adobe Photoshop, Adobe Illustrator, Adobe After Effects
Client: Médecins Sans Frontières / Doctors Without Borders
Médecins Sans Frontières (Doctors Without Borders) required a set of ads for their ‘Right Now Refresh’ campaign. I reviewed the previous campaign creatives and developed a set of motion ads aligning with MSF’s brand identity.
Category: Design, Motion Graphics, Social Ads
MSF Right Now: Invest in Humanity
The Right Now campaign, true to its name, focused on the urgency of donations through visually impactful and on-brand imagery.
The above options were also presented to the client in addition to the final shortlisted ad.
A set of social ads created for Google, Facebook, and Instagram to drive the concept ‘Invest in Humanity’ featured images curated from MSF’s extensive image library.
An additional set of ads drove campaign awareness and underscored the urgency of donating through motion and high-impact visuals.