OISE TEFL CAMPAIGN REBRAND
Tools used: Adobe Photoshop, Figma
Client: Teach Away
I worked with Teach Away on their TEFL (Teaching English as a Foreign Language) campaigns in partnership with OISE (Ontario Institute for Studies in Education) to promote online course offerings for people looking to teach English abroad. I created assets such as landing pages, social ads, and pop-up banners to drive traffic to their course pages. The landing page I designed increased conversion rates from 18.69% in August to 40.7% in September 2021.
Category: Web Design, Social Media Graphics
Desktop Landing Page
A landing page featuring course details, benefits, and pricing was created to increase awareness and drive conversions.
Mobile Landing Page
A preview of the mobile landing page designed for the TEFL Teach Away and OISE campaigns.
Mobile Landing Page
A preview of the mobile landing page designed for the TEFL Teach Away and OISE campaigns.
Social Ads
Paid ad campaigns were created for four platforms - Facebook, Twitter, Instagram, and Reddit. Campaign visuals centered around two primary benefits for customers: working abroad and working remotely.