KINSANE WEBSITE REDESIGN
Tools used: Adobe Photoshop, Adobe Illustrator, Figma
Client: Kinsane Entertainment (Now Rainshine Entertainment)
Kinsane Entertainment needed to reposition itself from being a content company for kids to one for kids and families. I redesigned the Kinsane website as part of the company’s rebranding efforts, developing the user journey, wireframes, and high-fidelity prototypes. I collaborated with the VPs of Content and Tech to execute the site. As a Designer and Content Manager at Kinsane, I also managed the end-to-end marketing of Kinsane’s game marketing material and provided creative direction to external vendors.
Category: Branding, Web Design
Shows and Games Pages
The two major additions were the Shows and Games pages that featured Kinsane’s existing and upcoming content.
The Shows page featured Kinsane’s original IPs, show summaries, and a link to each trailer. The updated website was an accurate representation of the brand repositioning. Kinsane’s original shows received a positive response at animation festivals like MIP Junior and Kidscreen.
The games page featured all of Kinsane’s games on Google and Apple Stores, with links to download and watch the trailers.