Senior designer empowering teams
across nonprofit, healthcare and tech
Senior designer empowering teams
across nonprofit, healthcare and tech
Over the past 8 years, I’ve built conversion-focused digital experiences, branded events, and interfaces across industries. What lights my fire is data-backed design, creatives aligned with business strategy, and being the customers’ voice at the table.
Designing GreenShield’s mental health campaign for all Canadians
Led the design for No Canadian Left Behind, a nationwide campaign that offered two months of free therapy and digital CBT to all Canadians.
118M
Digital ad impressions across all channels
$75k
Sessions revenue
Designing GreenShield’s mental health campaign for all Canadians
Led the design for No Canadian Left Behind, a nationwide campaign that offered two months of free therapy and digital CBT to all Canadians.
118M
Digital ad impressions across all channels
$75k
Sessions revenue
Taking over Union Station to defeat dementia with Baycrest
Elevated Bike for Brain Health into a city-wide initiative, growing brand awareness and positive sentiment to support Baycrest’s groundbreaking dementia research.
$6M
Raised towards dementia research
354M
Cross channel impressions
Taking over Union Station to defeat dementia with Baycrest
Elevated Bike for Brain Health into a city-wide initiative, growing brand awareness and positive sentiment to support Baycrest’s groundbreaking dementia research.
$6M
Raised towards dementia research
354M
Cross channel impressions
Empowering the GreenShield team to close Small Business leads
Redesigned GreenShield’s Small Business coverage quote flow experience, enabling quicker follow-ups on qualified leads.
175%
Monthly lead target achieved
4 Weeks
From start to deployment
Empowering the GreenShield team to close Small Business leads
Redesigned GreenShield’s Small Business coverage quote flow experience, enabling quicker follow-ups on qualified leads.
175%
Monthly lead target achieved
4 Weeks
From start to deployment
Challenging the status quo at CivicAction's Summit
Created a brand system for Changemakers Needed, a Summit experience that united leaders across Toronto’s private, public and government sectors to solve the city’s complex civic problems.
$750k
Raised to support CivicAction’s initiatives
47M
Cross-channel media impressions
Challenging the status quo at CivicAction's Summit
Created a brand system for Changemakers Needed, a Summit experience that united leaders across Toronto’s private, public and government sectors to solve the city’s complex civic problems.
$750k
Raised to support CivicAction’s initiatives
47M
Cross-channel media impressions
Process
01
Strategy
• Stakeholder workshops
Research
Competitive audits
Audience discovery
Design
• Concept development
Iteration
Visual systems
Accessibility
02
Optimization
• Measurement
Testing
Refinement
03
Process
01
Strategy
As a ‘blob-shaped’ designer, I adapt my creative approach to the business problem; shapeshifting to arrive at the best possible outcome for your goal.
Production
I use AI tools to accelerate my workflow, automating parts of the design process and translating AI capabilities into impactful user experiences.
03
Design
From creative territories to high-fidelity designs, I apply design solutions at scale, tailored to your brand and audiences and backed by the numbers.
02
Process
01
Strategy
• Stakeholder workshops
Research
Competitive audits
Audience discovery
Design
• Concept development
Iteration
Visual systems
Accessibility
02
Optimization
• Measurement
Testing
Refinement
03
Skills
Skills
Marketing design
Marketing design
Brand strategy
Brand strategy
Campaign development
Campaign development
Design systems
Design systems
Web and landing page design
Web and landing page design
Email design
Email design
Motion graphics
Motion graphics
Video editing
Video editing
Creative asset management
Creative asset management
Workflow optimization
Workflow optimization
Experience
Experience
Graphic Designer
Graphic Designer
Graphic Designer
GreenShield
GreenShield
GreenShield
2024 - Present
2024 - Present
Senior Graphic Designer
Senior Graphic Designer
Senior Graphic Designer
Baycrest
Baycrest
2024 - 6 month contract
2024 - 6 month contract
Design and Digital Manager
Design and Digital Manager
Design and Digital Manager
CivicAction
CivicAction
2023 - 2024
2023 - 2024
Designer
Designer
Designer
Teach Away
Teach Away
2021 - 2022
2021 - 2022
Frequently asked questions
Do you specialize in brand or UX?
What kinds of teams do you thrive on?
How do you work with stakeholders?
A designer who gets the bigger picture.
Want to work together? Send me an email at deaserhea@gmail.com.
A designer who gets the bigger picture.
Want to work together? Send me an email at deaserhea@gmail.com.