CO-BRANDING THE PERFECT MATCH
An internationally recognized course in partnership with the University of Toronto OISE
Clients: Teach Away, University of Toronto OISE
Category: Campaign rebranding, landing page design, brochure design, social media graphics
The Challenge: Teach Away’s online TEFL course partnership with OISE (the Ontario Institute for Studies in Education) needed a co-branded identity around a shared vision - empowering people to qualify for teaching jobs abroad. This meant developing a cohesive story across print and digital, distilling brand elements from both brands’ style guides.
The Solution: As Teach Away’s sole in-house designer, I worked closely with the team to create website visuals that supported the Drupal to Shopify website migration. Print collateral included a TEFL brochure for prospective students. Additionally, Teach Away’s monthly TEFL campaigns included landing pages, social ads, and pop-up banners to amplify brand awareness and increase sales and conversions. The refreshed designs increased conversion rates from 18% to 40% in 2021.
Software: Adobe Photoshop, Illustrator, Figma, Unbounce