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Shaping CivicAction’s future through ‘Changemakers Needed 2023’

Client: CivicAction

Category: Conference design, Branding

The Challenge: CivicAction’s Summit, held every

4 years. is the organization’s flagship event. Summit 2023 brought together over 400 of the most influential leaders in the Greater Toronto and Hamilton Area to solve the region’s most crucial issues. The challenge was to create a brand that was flexible and simple, yet impactful and scalable. Since the programming was being developed,

I aimed to empower the team with a brand that was adaptable across a variety of marketing materials.

The Solution: I worked closely with the team to develop the creative look and feel of the Summit. My research included a deep dive into past Summits and an analysis of the organization’s accomplishments and programs. I visually translated policy and jargon-heavy documents on the key themes - affordability, prosperity, and trust in the GTHA - to tell an engaging and cohesive brand story. 

I implemented the creative strategy across a broad range of designs, from attendee badges and notebooks to content that would play on all the screens at the venue. 

Software: Adobe Photoshop, Illustrator, Figma, WordPress, Canva

Changemakers Needed - Introduction
2-Concept GIF-5.gif



A single off-kilter, rounded stroke represents Changemakers - bold challengers of the status quo, doers, and complex problem-solvers who bring a fresh perspective.


A series of vertical lines representing the community energized by Changemakers.

Why the slant?

Same issue, different perspective.
Not afraid to stand out.

Changemakers needed onsite photo gala screen
Uniting changemakers
Changemakers need speaker session
A conversation among indigenous changemakers gala wall desgin
Summit Speakers GIF
Changemaker nootbook
Changemaker notebook open
Puzzle mockup: What do you love most about your region?
Notebook and puzzle pieces
Summit session screens GIF
Summit screen onsite
Signage: The person in this mirror is counting on you.
Welcome wall screens GIF
Welcome wall screens onsite
Attendee badges
Attendee badge onsite
Changemakers needed event mobile app
Thank you for being a Changemaker gala wall screen

Photography Credits: Arthur Mola Photography

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